Business Listing – Unleash the Power in Your Name

Not too long ago consumers found local business by opening up the yellow pages and searching for businesses alphabetically by category. A yellow pages business listing made it easy for businesses to ensure that they could be found by consumers. Not anymore, the Internet has changed everything. More and more consumers are looking for businesses online. Unfortunately there is no one authoritative source comparable to the old Yellow Pages for local business information on the web. As a result consumers look to a variety of online channels to find businesses. Similarly businesses have a variety of places online to list their business. This makes getting found much more difficult.

As a result it has never been more important to take control, manage and distribute your business listing online. With more than 70% of Americans on the Internet and more than 3 billion searches are conducted each month for local products and services, chances are your next customers are already online searching for you. Whether you think you already have an Internet presence or not, are a one man band or have thousands of employees, your business name address and phone number distributed across the Internet can greatly enhance your Internet visibility and search engine ranking. It’s a key element of today’s marketing strategies that helps ensure you are present wherever people look for products, services and companies online. It is not sufficient to simply list your business on Google, Yahoo and Bing – today you have to do more. You have to literally think – Internet. The major search engines actually display local search results using data not only with people who directly list their business on those sites, but from outside data sources such as phone directories (yellowpages, superpages, etc.) and other such sources.

Fortunately there are online services available to help you manage and distribute your business listing to hundreds of local search platforms across the Internet. These services not only save you time and energy by independently submitting your business listing to the secondary search platforms, but they serve as important data providers to the major search engines as well. As trusted data providers the major search engines also pull, compare and display data from these providers on search results pages for their customers. Business listings supplied by trusted data providers are considered “verified”. Business listings that are either “verified” or otherwise considered accurate by search engines improve search engine ranking for that business. For that reason it is imperative that you verify that your business listing is accurate and resubmit and/or re-verify your listing at least once a year.